Let’s get to know CRM and why does your company need it. Bpm’online is one of the crm tools available in the market today. No one can deny how valuable this software is today; especially if your business is doing well and you are looking for an expansion pretty soon. The three-letter “word” that was once unheard of, unknown and undiscovered is now generating one of biggest impacts in business process improvement. When crm software were still a “thing”, all we have are manual processes, business silos and unsatisfied customer experience.
Fast forward to 10 years later, there are a lot of crm tools to choose from. Today, Salesforce is definitely dominating the market but competitions like SAP, Oracle and new players like bpm’online are also creating an impact in the marketplace. Ten years later, the complicated processes can now be integrated seamlessly through– CRM. Sales, marketing, support, customer service, finance, accounting – every business unit will find CRM useful to the way they perform their daily tasks.
Bpm’online, like the rest of the crm apps is instrumental in orchestrating your company’s future plan. Whether it is in the line of customer service or marketing, bpm’online has the solutions that you are looking for. All crm systems can have different integrations. Example, a company who is already using SAP for monitoring all their transactions can integrate their record to Salesforce. Once integrated, all updates happening in the SAP will be synched over automatically to Salesforce. It’s like hitting two birds with one stone. The customer service or sales will be able to view all the customer transactions without someone from your accounting department directly talking to your sales and customer service people.
Other Capabilities of CRM Tool
Powerful software, packed with different feature s – from business process improvement, customer customization, scheduling of marketing activities, database segmentation, analytics, etc. Name it and crm tools will have the solution for you. With crm apps you can also:
- Keep your customer information in one place – having that primary point of contact is essential to carry out your business. This saves time and savings in time always result to increase productivity which also translates to more income for the business
- Same information across all business levels – everyone will know when was the last time an interaction to the customer was made. This is crucial especially if the last transaction requires a follow up
- Instant Metrics – pass or fail? Although this sounds nerve wracking, knowing what part of your business is the weakest link will help you determine an approach early on. Are you going to address the issue or are you going to allow some time for a more in-depth analysis?
- Business process improvement – the most important capability of crm tools is business process improvement. Basically, it deals with everything that is going on in your company, whether it is an internal or external processes
Cloud Based CRM
Another emerging trend today is cloud-based crm software like Salesforce. Most business companies especially those in the small business category think that investing in a CRM can help them increase their ROI – this is essentially true especially if you have planned carefully how the CRM integration will commence in the first place. Why Cloud? Today, business is everywhere. The decision makers in the company using a cloud technology will be able to access the reports whenever they want to and wherever they are. There is no more risk of delaying an important decision because someone still needs to go to the office to access the dashboard.
It will save your company money since the maintenance part is not something that you need to worry about. The crm tools have their system admins doing the work for you. You can always have one in your company, in-house but when it comes to the other functions, all you need is to contact their customer service department and they will handle it for you.
With this, you can focus on the things that will matter most to make your business grow. Installing crm platforms is all you need (of course there’s still the planning stage where your company will need to participate) but once it is installed, all that is left for you to do is watch and take action.
Do You Need A CRM?
Yes, you need a crm – big or small business. There’s no reason why you should not install one. Make the most of your business by putting CRM into the picture. It gets worse before it gets better. Definitely, there will be challenges during the planning and implementation, of course – there is also the cost that comes from buying the software but in the long run, once everything is settled, the CRM magic will work. You will be surprised by what you will get. The tool may even surpass your expectation.